Aussie actor Chris Hemsworth has helped to boost the sales of a suicide prevention charity simply by wearing one of their hoodies on the set of Thor this week in Brisbane.
LIVIN is a not-for-profit suicide prevention group co-founded by Queenslander Casey Lyons and Sam Webb. It aims to get young people to talk about their feelings, issues and problems using the mantra: “It ain’t weak to speak.”
Mr Lyons said more than 100 orders were made yesterday for the grey hoodie which is a record number of them.
“That’s phenomenal for us,” he said. “We’ve been running around like chickens with their heads cut off.
“We would have sold a lot more if we had it. It’s very humbling, but … we’re always humble at any sale we make. It’s a thrill to see anyone wear our merchandise.”
Hemsworth spotted the hoodie on a crew member on set who regularly wears clothes from the LIVIN range in an attempt to help spread the word.
Lyons says: “It was luck for us really. Our friend who works on sets always wears LIVIN gear. He gets asked about the gear and he always tells them the story behind the merchandise and people jump at the chance to wear it and support us.”
The charity started in 2013 after a close friend of the co-founders, Dwayne Lally, took his own life.
“We wanted to bring hope to where the darkness was and break the stigma of mental illness and make it normal,” he said. “We want people to know that they can ask for help. Clothing is a great conversation starter.”
To find out more about this amazing and worthwhile charity or to order your own hoodie click here.
Photos: Google images