In a world first, Covergirl have announced their newest face and it’s 17 year old makeup artist James Charles! This latest news smashes all gender stereotypes of what a Covergirl should look like.
The makeup company announced the news on their Instagram this morning, posting a photo of James with the caption: “Meeet @JCharlesBeauty: makeup artist, boundary breaker, and the newest COVERGIRL!”
James Charles joins a whole list of celebrities who have all been Covergirls- including Taylor Swift, Rihanna, Drew Barrymore, Zendaya and Zooey Deschanel. But this is the first time a male has been chosen for the role- so it’s a pretty BIG deal!!
James has been sharing his makeup style on Instagram for a year now and he’s quickly amassed a massive number of followers who love his innovative and creative style!
The makeup brand said in a statement that all their CoverGirl models are “role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful James Charles is no exception.”
“One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”
He even got a shout-out from Katy Perry (see below).
“Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup,” he told BuzzFeed yesterday. “I think it’s so important to love who you are and be comfortable in your own skin.”
CONGRATULATIONS James Charles- you truly are a trail blazer and inspiration for many more Covergirls to come!
Photo: Instagram / @jcharlesbeauty.