Kim Kardashian has had to backtrack on her endorsement of a morning sickness pill recently.
The reality tv star star, who announced her second pregnancy in May, has been forced to post a Corrective Ad on Instagram, after the United States Food and Drug Administration (FDA) found her endorsement did not meet their requirements for medical advertising.
“I guess you saw the attention my last #morningsickness post received,” the 34-year-old wrote.
“The FDA has told Duchesnay Inc. that my last post about Diclegis (doxylamine succinate and pyridoxine HCl) was incomplete because it did not include any risk information or important limitations of use for Diclegis. A link to this information accompanied the post, but this didn’t meet FDA requirements. So, I’m re-posting and sharing this important information about Diclegis.”
The post then went on to list various side effects that can be caused by Diclegis. It stated the pills could cause drowsiness, and can pass into breast milk, making them potentially harmful for nursing babies.
Kardashian’s endorsement of the drug caught the attention of the FDA earlier this month.
The endorsement, which accompanied a series of pictures on Kardashian’s Instagram account, claimed that the pill presented “no increased risk” to babies.
Kim’s post read:
“Have you heard about this? As you guys know my #morningsickness has been pretty bad.”
“I tried changing things about my lifestyle, like my diet, but nothing helped, so I talked to my doctor. He prescribed me #Diclegis, and I felt a lot better and most importantly, it’s been studied and there was no increased risk to the baby.”
The photos and posts were accompanied by a link to a website containing safety information.
In a letter of complaint to Duchesnay, the FDA described Kardashian’s endorsement as “misleading” and requested she recall the post.
“Because the violations described above are serious and repeated, we request, further, that your submission include a comprehensive plan of action to disseminate truthful, non-misleading, and complete corrective messages about the issues discussed in this letter to the audience(s) that received the violative promotional materials,” they wrote.
Although Kardashian complied with the FDA’s request, the timing of her Instagram post was perfection!
The reality star posted the medical information during the live broadcast of the MTV Video Music Awards, at a time when celebrity journalists were probably too busy reporting on Miley Cyrus’ nipple slips and Justin Bieber’s waterworks to look at long disclaimers being published on her Instagram account. Smart move Kimmie!
What do you think about celebrities endorsing pharmaceutical drugs? Would you take something after you saw someone advertise it on Instagram?
Photos courtesy of Google Images and Instagram.