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Rumer Willis Channels Her Mum Demi Moore In New GAP Commercial!

Rumer Willis Channels Her Mum Demi Moore In New GAP Commercial!

Clothing brand GAP is bringing back the 90’s and recreating ads from that era using the sons and daughters of their former campaign stars.

Demi Moore once modelled a denim jacket back in 1990 and now her mini me daughter Rumer Willis, who she shares with ex husband Bruce Willis, is doing the same!

“How you gonna show off your jean jacket?” Rumer, 28, captioned a photo of herself posing in the jacket, which was worn with a white bodysuit and high-waisted black jeans.

Other Hollywood heirs to appear in the ads include Mick Jagger and Jerry Hall’s daughter Lizzy Jagger, Diana Ross’ son Evan, Steven Tyler’s daughter Chelsea, Kim Gordon’s daughter Coco and Jam Master Jay of Run DMC’s son DJ TJ Mizell.

Rumer and her 47 year old actress mum are extremely close so this ad was super special for her. “I think the times that are most important with your family are not the ones that are definitely hard, because I feel like people always come together at hard times,” she said in a previous interview. “But I think if you have consistency with your family — enough that they’re there when it’s good as well — then you know, it kind of lays that foundation.”

The new collection also features Naomi Campbell, the supermodel who served as the face of the brand during the 90’s. She now stars in the mini film that goes along with the collection. (Fun Fact: Campell used to babysit Rumer Willis when she was little!)

“My first Gap ad in the ’90s was very cool, very easy, but had a slight edge and it was all about personality,” Campbell said. “I love how Gap has always set the trend, and it’s amazing that they’re bringing back their archived collection.”

The new collection will be available in stores on Feb. 7th.

Photos: Gap and Instagram




Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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