A hat isn’t just a fashion statement, it’s a practical accessory that can protect your skin, elevate your style and simplify packing for your next adventure. But with so many options, how do you choose the right one? Here’s your ultimate guide to matching your hat to your face shape and lifestyle.

Know Your Face Shape

The first step to finding a flattering hat is understanding your face shape. The right style balances proportions and highlights your best features:

Oval

Lucky you! Most hat styles, from wide-brim capelines to structured fedoras, suit an oval face. The Tina M Copenhagen Maia Capeline is a great choice: crafted in lightweight, crush-resistant Flexibraid® with UPF50+ protection, it features a delicate ribbon band and soft natural hues, making it perfect for both city and beach adventures.

Round

Look for taller crowns and angular lines to elongate your face. The ooGee Mulga Creek Fedora is ideal: marled Flexibraid ®, lightweight yet durable, with a double leather trim, packable design and UPF50+ sun protection.

Square

Soft rounded shapes soften angular jawlines. Try the Tina M Copenhagen Havana Fedora: a relaxed yet structured fedora in Saffron, Blue, Ice or Ivory, with a genuine leather trim., breathable Flexibraid®, and all-day comfort.

Heart-Shaped

Balance a wider forehead with medium-brimmed styles that taper at the crown, like the Bahama Fedora Flexibraid® Hat. It’s lightweight, crush resistant, UPF50+ rated and features a double cord trim for understated elegance.

Long/Oblong

Wide-brims and low crowns help create visual balance. The Veneto Fedora is perfect: a neutral toned, packable design in Flexibraid®, lightweight yet crush-resistant, offering stylish sun coverage for long travel days.

Consider Your Lifestyle

Your hat should work as hard as you do, whether your days are spent outdoors, travelling or enjoying leisure time.

Everyday City Life

Lightweight, breathable and stylish hats like the oGee Sandy Creek Fedora offer UPF50+ protection and a subtle leather trim, making it versatile for coffee dates, errands or casual business meetings.

Adventure and Travel

Packable, crush-resistant designs like the ooGee Dingo Creek Fedora are ideal for rad trips, coastal walks or backpacking. Made from signature Flexibraid®, it is lightweight, durable and wind-resistant with an internal ComfyFit adjuster.

Outdoor Sports & Golf

Hats like the Evoke Headwear’s Phoenix Pana-Mate® deliver performance features including a secure wind-resistant fit, breathable Flexibraid®, magnetic golf ball markers built into the headband, and UPF50+ sun protection, perfect for active days on the course or on the water.

Choose the Right Colour and Trim

The best hats complement your wardrobe and your personality:

Neutrals

Ivory, natural, taupe and camel are versatile and timeless.

Bold Accents

Leather trims, ribbon bands or two-tone weaves add polish for city streets or holiday escapes. Hats like the Beau Fedora or Cordoba Fedora feature subtle detailing that elevates any outfit.

Mix and Match

Many Flexibraid® hats offer multiple colourways, so you can coordinate with your wardrobe or rotate hats based on activity and season.

Once you know which shapes work for you, o=it’s easier to narrow down styles that feel comfortable and flattering. A huge bonus with Flexibraid® hats is how simple they are to pack. Just press the crown flat and slip it into your bag. It’s a handy detail if you’re short on space or like to keep things light when you’re on the move.