American plus-size store, Lane Bryant has had it’s ad rejected by networks NBC and ABC for ‘indecency’.

The commercial featured plus size women in lingerie and exercise clothing which is part of the #thisbody campaign. It’s a body positive campaign which is meant to encourage women to be proud of their bodies regardless of  shape or size.

Lane Bryant shared the video on their Facebook page despite the networks rejecting it.  Thousands of people have pointed out a double standard, as the same TV networks regularly feature thin models for brands like Victoria’s Secret in similar poses.

Many fans of the ad have jumped on board the #ThisBody campaign, sharing photos of themselves in confident poses using the hashtag.

“This body was made for me! Love myself! May you all love yourselves,” wrote one mother who shared a photo of herself on social media.

Others have taken to Twitter to share images of their bodies, of all shapes and sizes.

This isn’t the first time Lane Bryant’s ads have caused a stir. Their two previous campaigns, #PlusIsEqual and #ImNoAngel also broke the Internet.

“Today’s ‘This Body’ campaign cites the conversation as overdue, unavoidable, and a rapidly progressing cultural (r)evolution, and allows Lane Bryant to continue to be [a] platform for shifting perception,” Lane Bryant CEO and president, Linda Heasley has said.

Lane Bryant made this statement regarding the controversial ad: “The networks didn’t want you to see this. But we do. Share. Tag. Show everyone what #ThisBody’s made for.”