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Fashion Blogger Starts a Movement Calling Out Clothing Companies to #MakeMySize

Fashion Blogger Starts a Movement Calling Out Clothing Companies to #MakeMySize

How many times have we found a cute top or awesome pair of jeans in a clothing retailer only to find that their vanity sizing is far too small for our beautiful curves? This crazy policy of mislabelling sizes and manufacturing clothing exclusively at the smaller end of the scale happens across the board and it absolutely drives us nuts!

This is even more of an issue for those of us choosing from the plus-sized range, as the garments are most definitely not suited to our body shapes, despite the sizing indicating we might have a chance.

New York City fashion blogger Katie Sturino has started a movement imploring fashion houses to please, please make their creations in a more realistic size range with accurate sizing to suit all women’s bodies, hoping for a huge shift in attitude and acceptance.

Katie runs the fashion blog The 12ish Style, and has started the hashtag #makemysize, which aims to call out brands for not making more inclusive clothing sizes. She started the hashtag after an online clothing order she received was full of clothing that didn’t fit, something that happens all too often. Understandably annoyed, she took to her Instagram account to bring attention to the problem many of us face.

“Alright. This #SuperSizeTheLook includes a bit of a rant…I polled you guys and 97% of you felt that there were not enough cute clothes in your size,” Katie wrote alongside a picture of herself and plus-size model Hunter McGrady.

“Hunter and I are both wearing a US16 and I can’t tell you the frustration when I’m shopping (and I’m a blogger! In NYC!) So while I applaud brands who are making changes to include more sizes, I’m going see if we can work together to let other designers know that they have a whole demographic that wants to shop. Please tag a brand you wish made your size below! I’m starting the #MakeMySize Movement!”

Before long, others took up the hashtag and shared images of their own sizing frustrations.


View this post on Instagram


Ordered an XL. Nailed it. ? #effyourbeautystandards #thick #thickthighssavelives #makemysize

A post shared by Melissa Goss (@kokoberryfinn) on


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wasn’t prepared to share this photo i took yesterday, but after reading @the12ishstyle’s post this morning, i felt the need to share my own #MakeMySize story. i walked into @cottonon (ironically wearing a shirt from there), saw this leopard dress and *needed* it. this was the XL and largest they had in store (i say this b/c i found XXL online). dress had plenty of give everywhere except the boobs ??‍♀️ unfortunately if i sized up, i prob be swimming in, except for the boob part. but this isn’t why im hopping on a soap box today. this woman (slide for screenshots) also a size 12 (just like me!!!!) had the balls to TEAR. WOMEN. DOWN. for creating a movement for change. i don’t care what size you are. you might be an 18 and in better shape than someone else can dream of being, or you could be out of shape. you could be a 2 and haven’t worked out in 10 years, or you could be in the gym everyday. you could have a tiny waist but leg muscles for days. or BOOBS (ya know, something we are *born* with) that change your top/dress size (??‍♀️). sizing is hard no matter how “skinny” you are. #MakeMySize isn’t just about having “bigger” clothes, it’s about offering inclusive sizing to help women find clothes that make them feel confident while wearing them, no matter the body type. we don’t know everyone’s story, and the different shapes, sizes, colors, personalities, etc, make us, as a whole, so damn unique and special. i stand with @huntermcgrady, @the12ishstyle and all the other women who are creating a movement for good and using their voice in a positive way for our community. i tagged a few of my friends + accounts that i recommend you check out if you’re into this kinda thing. #realstagram #selflovejourney #selflove #bodypositive #everybodyisbeautiful #womensupportingwomen

A post shared by Casey Lee Walker ? Dallas TX (@streetsbeatseats) on

I’ve written about Katie a few months ago, covering her #SuperSizeTheLook posts where she takes celebrity looks and recreates them on her plus-sized frame and absolutely nailing it in the process.

We hope this movement inspires change within the fashion industry as it is long overdue. There is absolutely no reason why the clothing available in smaller sizes can’t be made in bigger sizes to include everyone who wants to wear the cute, fashionable clothes our smaller sisters enjoy.


Source: Instagram/Katie Sturino

Jill Slater

Jill Slater

Jill is a busy wife and mother of four young children. She loves nothing more than making people giggle, and loves to settle in with a glass of wine (or four) and wander about the internet. Feel free to follow her to see all the cool stuff she finds!

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