Nominate Your Product for the 2025 Mums Lounge Most Valuable Product Awards

We’re excited to announce the inaugural Mums Lounge MVP Awards — your chance to shine a spotlight on the products parents genuinely love and trust.

If you’re a brand or PR representative, this is your opportunity to have your standout product recognised by our highly engaged community of parents across Australia. With categories covering everything from pregnancy to playtime, we’re celebrating the products that make life with kids easier, safer and more fun — and maybe a little more stylish too!

It’s free to enter, and all you need to do is:

• Submit your nomination using the form below
• Provide a product sample for the voter prize giveaway
• Share a few key details and images for promotional use

Winners are chosen by public vote, and all finalists will be featured across the Mums Lounge website, newsletter and social media channels. Winners also receive an exclusive digital award badge and national recognition as a trusted favourite.

Got more than one great product? You’re welcome to nominate multiple products across different categories— there’s no limit!

Full Terms & Conditions below. 

Mums Lounge Parenting Product Awards – Terms & Conditions

• Entry is open to brands and PR representatives acting on behalf of brands with products relevant to parents and families.
• There is no entry fee; however, entrants must provide one (1) unit of their entered product to be used as part of the voter giveaway prize pack.
• Entries must be submitted by the published deadline. Late or incomplete entries may not be accepted.

• Voting is open to individuals who are subscribed to the Mums Lounge email newsletter.
• Each eligible subscriber may submit one vote per award category.
• Multiple votes from the same individual (or automated voting) may result in disqualification.
• Voters must provide a valid email address to be eligible for the prize draw.

• Finalists are selected by the Mums Lounge editorial team based on product suitability and relevance.
• Winners in each category are determined by public vote, with one vote counted per subscriber, per category.
• Voting will open and close on dates specified by Mums Lounge.
• Mums Lounge reserves the right to validate, verify, or reject any votes or entries deemed suspicious or inconsistent with fair practice.

• Voters who participate during the official voting period will be automatically entered into a prize draw to win a bundle containing one winning product from each award category.
• The prize is not exchangeable, redeemable for cash, or transferable.
• One winner will be selected at random and notified via email. If unresponsive within 7 days, a new winner will be selected.

• Brands who receive the highest number of public votes in their category will be awarded:
  • An official Mums Lounge Product Award Winner digital badge
  • Recognition across Mums Lounge media channels, including website, social media, and newsletter
  • Placement in an exclusive Awards Winners editorial feature

• By entering, brands grant Mums Lounge a non-exclusive, royalty-free license to use submitted product imagery, brand logos, product descriptions, and any supporting material for promotional purposes related to the Awards, including:
  • Voting campaigns
  • Finalist and winner announcements
  • Social media and editorial features
• This includes usage across the Mums Lounge website, social media platforms, email newsletters, and in press or promotional materials.

• Email addresses collected during voting will be used to:
  • Validate votes
  • Select and notify the prize draw winner
  • Add voters to the Mums Lounge newsletter database (users can unsubscribe at any time)
• Personal data will not be sold or shared with third parties.

• Mums Lounge reserves the right to cancel, suspend, or modify the Awards or its terms at any time without prior notice.
• All decisions made by Mums Lounge regarding entries, votes, and winners are final.
• These terms and conditions are governed by the laws of Adelaide, Australia, and any disputes will be subject to the exclusive jurisdiction of its courts.