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Product of the Year Winners 2025 Revealed

product of the year winners 2025

5,000 Australian shoppers have had their say and cast votes for their favourite supermarket and everyday products, in the annual Product of the Year (POY) for 2025. The world’s largest consumer-based awards program is now in its 16th year in Australia, recognising product innovation, and serving as a shortcut for shoppers, saving them time and money when finding the right products.

According to new research conducted by NielsenIQ for POY, due to inflation and rising food prices, 9 in 10 Aussies are now using affordability as the yardstick when determine product choices, likely switching to home brands, buying cheaper alternatives/cutrs of meat, and cutting back on out of home expenditures. With this in mind, it’s unsurprising that almost 2 in 3 shoppers are sacrificing indulgence items like chocolate and desserts. Alarmingly 17% (up 4 points from last year) are removing cleaning products from their carts in order to meet budgets.

Product of the Year Director, Sarah Connelly says, “For the third year in a row, affordability has been a driving factor in influencing how people are filling their shopping trollies in the hopes of reducing their grocery bills. This – paired with our research revealing Australian’s in the 55+ category are feeling disengaged with grocery shopping – shows how the cosy of living continues to put pressure on many Aussie households.”

“That said, the POY winners’ trends are demonstrating that many Australians prioritise fresh, whole foods, easy cooking solutions, and innovation to home brand products such as recyclable packaging, perhaps indicating a shift to stores catering to a younger generation of shoppers. This is shown in winners such as the Woolworths Slow Cooked Traditional Beef Roast with Garlic and Herb, Coles Overnight Chia Pudding – Berry and Coconut, and Woolworths Fresh Milk – now with recyclable packaging.”

The Product of the Year 2025 Winners

Skincare

E45 Face Moisturiser, Nice Pak Products

Household/Kitchen

ANKO Hard Anodised Non-Stick Frypan, Kmart

Laundry

Pine O-Clean Platinum Antibacterial Laundry Sanitiser, Reckitt Benckiser

Stationary

Study App Notebook range, ACCO Brands

Ferrero Rocher Frozen Dessert

Ice Cream

Ferrero Rocher Frozen Dessert, Ferrero Australia

Mattress

Koala Mattress, Koala

Dental Care

TePe Choice Toothbrush, TePe

Biscuits/Sweet Treats

Coles Finest Chocolate Hazelnut Cookie, Coles Group

Packaged Bread

Coles Simply Garlic Bread Twin, Cold Group

Breakfast

Coles Overnight Chia Pudding – Berry & Coconut

Coffee

Coles Daley Street Instant Coffee, Coles Group

Dried Fruit/Nuts

Coles Finest Lime Cocktail Slices, Coles Group

Fresh Produce

Red Grandma’s Heirloom Tomatoes, Coles Group

Meal Bases

Coles Simply Tomato & Basil Pasta Sauce, Coles Group

Beverages

Coles Immunity Lifting Juice 1L, Coles Group

Packaged Seafood (Fresh)

Tassal Cooked Australian Tiger Prawns, Tassal

Vitamins

Ultra Life Magnesium, Calcium and Vitamin D3

Baby Care

CUB Biodegradable Water Wipes 60 pack, Coles Group

Slow Cooked Meal Solutions

Woolworths Slow Cook Slow Cooked Traditional Beef Roast with Garlic and Herbs, Woolworths Food Company

Celebration Cakes

Woolworths Smash Cake, Woolworth Food Company

Seafood (Frozen)

Woolworths Lemon Crumb Barramundi, Woolworths Food Company

Gourmet Snacking

Woolworths Sea Salt Deli Style Potato Chips, Woolworth Food Company

Fresh Meat

Woolworths Premium Beef Chuck and brisket Mince, Woolworths Food Company

Plant Based Meal

Coles Nature’s Kitchen Hearty Mushroom & Lentil, Coles Group

Nutritional Snack

Plus Sum Salted Caramel Protein Bar, Woolworths Food Company

Small Goods

Woolworths Smoked Streaky Bacon

Poultry – Easy Meal Solutions

Woolworths Chicken Breast Bites Southern Style

Beds

Emma Storage Bed, Emma Sleep Pty Ltd

Coffee Pods

Starbucks by Nespresso Flavoured Coffee Pods, Nestle Aus Ltd

Sports Beverage

LeVel Lemonade & Cola

Indulgent Dessert (Chilled)

Woolworths Lotus Biscoff Cheesecake, Woolworth Food Company

Healthy Lunch Box

Macro Lentil Bites Pumped Up Pumpkin, Woolworths Food Company

Household Cleaning

Strike Multipurpose Cleaner Refill – Apple & Cedarwood, Woolworths Food Company

Milk

Woolworths Full Cream Milk, Woolworths Food Company

 

Product of the Year category winners undergo a rigorous testing process so that shoppers can be confident when buying these products. 

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Jolene

Jolene

Jolene enjoys writing, sharing and connecting with other like-minded women online – it also gives her the perfect excuse to ignore Mount-Washmore until it threatens to bury her family in an avalanche of Skylander T-shirts and Frozen Pyjama pants. (No one ever knows where the matching top is!) Likes: Reading, cooking, sketching, dancing (preferably with a Sav Blanc in one hand), social media, and sitting down on a toilet seat that one of her children hasn’t dripped, splashed or sprayed on. Dislikes: Writing pretentious crap about herself in online bio’s and refereeing arguments amongst her offspring.

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