Product of the Year Winners 2025 Revealed
5,000 Australian shoppers have had their say and cast votes for their favourite supermarket and everyday products, in the annual Product of the Year (POY) for 2025. The world’s largest consumer-based awards program is now in its 16th year in Australia, recognising product innovation, and serving as a shortcut for shoppers, saving them time and money when finding the right products.
According to new research conducted by NielsenIQ for POY, due to inflation and rising food prices, 9 in 10 Aussies are now using affordability as the yardstick when determine product choices, likely switching to home brands, buying cheaper alternatives/cutrs of meat, and cutting back on out of home expenditures. With this in mind, it’s unsurprising that almost 2 in 3 shoppers are sacrificing indulgence items like chocolate and desserts. Alarmingly 17% (up 4 points from last year) are removing cleaning products from their carts in order to meet budgets.
Product of the Year Director, Sarah Connelly says, “For the third year in a row, affordability has been a driving factor in influencing how people are filling their shopping trollies in the hopes of reducing their grocery bills. This – paired with our research revealing Australian’s in the 55+ category are feeling disengaged with grocery shopping – shows how the cosy of living continues to put pressure on many Aussie households.”
“That said, the POY winners’ trends are demonstrating that many Australians prioritise fresh, whole foods, easy cooking solutions, and innovation to home brand products such as recyclable packaging, perhaps indicating a shift to stores catering to a younger generation of shoppers. This is shown in winners such as the Woolworths Slow Cooked Traditional Beef Roast with Garlic and Herb, Coles Overnight Chia Pudding – Berry and Coconut, and Woolworths Fresh Milk – now with recyclable packaging.”
The Product of the Year 2025 Winners
Skincare
E45 Face Moisturiser, Nice Pak Products
Household/Kitchen
ANKO Hard Anodised Non-Stick Frypan, Kmart
Laundry
Pine O-Clean Platinum Antibacterial Laundry Sanitiser, Reckitt Benckiser
Stationary
Study App Notebook range, ACCO Brands
Ice Cream
Ferrero Rocher Frozen Dessert, Ferrero Australia
Mattress
Koala Mattress, Koala
Dental Care
TePe Choice Toothbrush, TePe
Biscuits/Sweet Treats
Coles Finest Chocolate Hazelnut Cookie, Coles Group
Packaged Bread
Coles Simply Garlic Bread Twin, Cold Group
Breakfast
Coles Overnight Chia Pudding – Berry & Coconut
Coffee
Coles Daley Street Instant Coffee, Coles Group
Dried Fruit/Nuts
Coles Finest Lime Cocktail Slices, Coles Group
Fresh Produce
Red Grandma’s Heirloom Tomatoes, Coles Group
Meal Bases
Coles Simply Tomato & Basil Pasta Sauce, Coles Group
Beverages
Coles Immunity Lifting Juice 1L, Coles Group
Packaged Seafood (Fresh)
Tassal Cooked Australian Tiger Prawns, Tassal
Vitamins
Ultra Life Magnesium, Calcium and Vitamin D3
Baby Care
CUB Biodegradable Water Wipes 60 pack, Coles Group
Slow Cooked Meal Solutions
Woolworths Slow Cook Slow Cooked Traditional Beef Roast with Garlic and Herbs, Woolworths Food Company
Celebration Cakes
Woolworths Smash Cake, Woolworth Food Company
Seafood (Frozen)
Woolworths Lemon Crumb Barramundi, Woolworths Food Company
Gourmet Snacking
Woolworths Sea Salt Deli Style Potato Chips, Woolworth Food Company
Fresh Meat
Woolworths Premium Beef Chuck and brisket Mince, Woolworths Food Company
Plant Based Meal
Coles Nature’s Kitchen Hearty Mushroom & Lentil, Coles Group
Nutritional Snack
Plus Sum Salted Caramel Protein Bar, Woolworths Food Company
Small Goods
Woolworths Smoked Streaky Bacon
Poultry – Easy Meal Solutions
Woolworths Chicken Breast Bites Southern Style
Beds
Emma Storage Bed, Emma Sleep Pty Ltd
Coffee Pods
Starbucks by Nespresso Flavoured Coffee Pods, Nestle Aus Ltd
Sports Beverage
LeVel Lemonade & Cola
Indulgent Dessert (Chilled)
Woolworths Lotus Biscoff Cheesecake, Woolworth Food Company
Healthy Lunch Box
Macro Lentil Bites Pumped Up Pumpkin, Woolworths Food Company
Household Cleaning
Strike Multipurpose Cleaner Refill – Apple & Cedarwood, Woolworths Food Company
Milk
Woolworths Full Cream Milk, Woolworths Food Company
Product of the Year category winners undergo a rigorous testing process so that shoppers can be confident when buying these products.
