Written by Kate Newbury

After becoming a mum of two, I found myself on a journey of discovery that would eventually lead to the founding of my mimi, an eco-friendly and empowering menstrual care brand. Like many parents, my children’s health became a priority and sparked a deep dive into creating a healthier, safer and more eco-friendly household through the products that were brought into the home.  

In 2020, my research journey began innocently enough, looking for safer cleaning products and skincare options for the family. However, one day, I stumbled upon information relating to traditional menstrual products. I was shocked to learn how many pads and tampons were made with plastic, contained chemicals, and took hundreds of years to decompose. The idea that these products could potentially impact not only personal health but also the environment, concerned me. Then began my journey into trialing alternative period options such as a menstrual disc. They ticked boxes for me – reusable, offered long-lasting wear, and were free from harmful chemicals! This product literally changed my life – but, there were little things with the brands that I tried that didn’t sit right. I wanted to help empower others to make the switch! From that moment, my mimi was born.

I didn’t want my mimito be just another menstrual product. I envisioned a brand that would help people transition to a more sustainable and cost-effective solution without the guesswork. I went about designing a menstrual disc that was made from 100% medical-grade silicone, safe, comfortable, and reusable for up to five years. I wanted to ensure people felt supported with their menstrual disc experience so I expanded the range to include,  a gentle foaming cleanser, water-based lubricant and sanitising solutions to ensure an easy, hygienic experience from start to finish.

Starting a business as a parent wasn’t without its challenges. I recall late nights spent designing packaging after bedtime stories with the kids and juggling calls during dinner time with our premium silicone supplier in Germany. Yet, every challenge further pushed me to towards creating my mimi for others to experience and enjoy.

I knew the importance of education when it came to menstrual discs. Through my mimi’s website and social media I share tips on how to use the product to ensure people felt empowered and equipped with the right tools to make the switch. One of the most surprising and beautiful aspects of starting my mimi has been the community that has been created. Out team feel very lucky to be trusted by so many and I hopes that our product will change their lives in the most positive way. my mimi wasn’t just about products—it was about empowerment and choice.

Today, my mimi continues to grow with customers all over the world, and the feedback we receive is absolutely amazing! On Amazon, we’re a #1 best seller and this is due to the teams’ dedication to creating a safer, more sustainable future for menstruators everywhere. I think my story resonates with so many parents who want to make better choices for themselves and their families.

my mimi is an Australian brand revolutionising period care with its reusable menstrual disc. Made from medical-grade silicone, it offers 12-hour leak-free protection, comfort, and sustainability. Designed for discreet wear, it’s IUD-friendly and lasts 5+ years, making it a cost-effective, eco-friendly choice.

You can find my mimi products and learn more about sustainable menstrual care at my mimi’s website. Connect with my mimi on Facebook and Instagram for updates, tips, and community stories!