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Aussie Man Launches Petition To Rename Golden Gaytime As He Finds It Offensive

Aussie Man Launches Petition To Rename Golden Gaytime As He Finds It Offensive


An Aussie man has started a petition to change the name of the much loved Golden Gaytime ice-cream as he says it’s offensive to Australia’s gay community.

The petition, which was launched this month by a man known simply as Brian Mc, has already amassed over 800 signatures so far.

Mr Mc says the name of the ice cream, which was first released in 1959, is “outdated” and “offensive” and is calling for the term “gay” to be banished from its title.

“As a part of the LGBTQIA+ community I believe my sexual identity is owned by me, not a brand and that the outdated meaning no longer applies. Isn’t it time for this double entendre to end?” he said in the notes below the petition.

“Under the law they are seen the same, discrimination means being treated unfairly or not as well as others because of a protected characteristic like age, sex, sexual orientation, gender identity, race or disability,” he continued.

“It’s not my place to tell Streets what to call their rebranded product, but I do feel it’s time that the Golden Gaytime is called out for being outdated, especially when Streets is releasing new products and cross promotions in 2021.”

“Just to be a gay man, even in 2021 is still hard … (we) still have a long way to go to be fully accepted as equals, but if we see an area in life that’s not equal, and we are able to change it for the better, why wouldn’t you speak up,” Mr Mc said.

“This is why I’m speaking out against Golden Gaytime. I’m not calling for the product to be cancelled, I’m calling for the product to remove Gay from its name.”

In a statement, a spokesperson from Streets said the name had a toatrtly different meaning when it was first released back in the 50’s. “The origin of the ‘Gaytime’ name was and remains related to having a joyous or happy time and is meant to capture the pleasure that comes with enjoying an ice cream,” they said in a statement.

“The ‘Gaytime’ name is not and never has intended to cause offence and this petition is the first that we have been made aware of.

“As a Unilever brand, Streets has a deep and longstanding commitment to help build a more diverse, equitable and inclusive society for all.”

The same ice cream is called Cookie Crumble in New Zealand, with many saying that’s the name Australia should adopt also.

In the past other brands have changed their names in light of racist connotations. Redskins became Red Ripper, Chicos became Cheekies and Coon Cheese was renamed Cheer Cheese.

Images: Streets

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Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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