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Instagram Hides The Number Of Likes On Photos To Reduce Pressure On It’s Users!

Instagram Hides The Number Of Likes On Photos To Reduce Pressure On It’s Users!

Instagram has gone and removed all the likes for photos in a bid to try and reduce pressure on it’s users.

The social media platform is trialling this new initiative in Australia which will eliminate the user from seeing the exact number of likes each photo or video has amassed. News which will surely be a huge blow to all the Instagram influencers and marketers. Many companies depend on an influencer gaining a certain number of likes before they will agree to work with them. The user will still be able to see the list of likes on their posts, just not the overall number.

The trial update expands on a similar change introduced in Canada in May and will be extended to New Zealand, Japan, Ireland, Italy and Brazil.

Mia Garlick, Facebook Australia and New Zealand director of policy, says this is a good move as Instagram should be a place where people feel comfortable expressing themselves, rather than feel pressure to gain more likes.

“We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” she said in a statement.

“We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”

Australia was among those countries chosen for the trial because it has a fast-growing, highly engaged community of millions of people on Instagram and a tech-savvy audience.

Th trial is still only temporary and time will tell whether or not it will be made permanent.

The hiding of likes is just the latest move from Instagram to improve it’s platform. Only recently the social media giant introduced a new function to help combat bullying online.

Instagram now asks users to think again before posting unkind comments with a new tool designed to curb bullying on the social media platform. By using AI to identify negative comments before they are published, Instagram now asks “are you sure you want to post this?” before it is shared on another person’s post.

While it doesn’t stop you making unkind remarks altogether it does give you a chance to think about your actions before hitting send.

Are you an Instagram user? What do you think of the new initiatives being rolled out?
Images: Instagram

Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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