People Divided Over Panko Covered Chicken Donuts From Coles

Chicken donuts are the latest collaboration no-one saw coming! But not everyone is convinced about this tasty new morsel from Coles. Would you cop these?

Imagine a crunchy schnitzel/nugget style chicken piece in the shape of a donut. Revolutionary or ridiculous? The product, which weighs 400g and retails for $7.50, can be cooked in the air fryer in just just six minutes.

However when the image was first shared online with the caption: “Coles scientists were so preoccupied with whether they could, they didn’t stop to think if they should,” a heated debate ensued.

“These are designed for quick air frying,” one person pointed out.

“It maximises surface-area-to-volume ratio while still making a patty-like shape (e.g. for burgers) that doubles as a big a** chicken nugget. This is actually really clever food engineering.” A second person wrote: “I can imagine kids loving the novelty.”

While most said they’ll be rushing to Coles immediately to buy some others weren’t convinced. “Hate this and any other variation of chicken nuggets like chicken fries. They keep changing the shape like that’ll make us want it,” was just one comment against the donuts.

Coles senior category manager for poultry Daniel Slavin said the product was designed with kids in mind. “They were developed to help provide a family-focused meal solution for even the fussiest of little eaters,” he said.

“The hollow circle format is a familiar concept for customers (calamari, doughnuts) and provides more of a crunch when eating which has clearly appealed to customers. Coles’ Own Brand meat development team worked closely with our development chefs to create a new range of easy meal solutions that would appeal to families and support parents with making meal time fun for kids while providing a great quality meal.”

What do you think? Will you give these a go?

Images: Coles and Reddit