Over 5,000 Australian shoppers have had their say and cast votes for their favourite supermarket and everyday products in the annual Product of the Year (POY) for 2024. The world largest consumer-based awards program is now in it’s 15^th year in Australia, recognises product innovation, and serving as a short-cut for shoppers saving them time and money when finding the right products.

Product of the Year 2024 Winners

Here are the Product of the Year winners for 2024:

Baby Product – Freestyle hands-free Double Electric Wearable Breast Pump (Medela)

Bedroom Furniture – Koala Kirribilli Base (Koala Sleep Pty Ltd)

Sweet Biscuits – Nutella Biscuits (Ferrero)

Chilled Packaged Seafood (Prawns) – Tropic Co Australian Tiger Prawns 475g (Tassal)

Chilled Packaged Seafood Category (Salmon) – Tassel Tassie Salmon Lemon Infusion 300g (Tassal)

Coffee – Nescafe Original Choc Mocha Inspired by Tim Tam (Nestle Australia)

Eye Care – (Systane Complete Preservative-Free Lubricant Eye Drops (Systane)

Healthy Snacking – Emma Zero Gravity Mattress (Emma Sleep Pty Ltd)

Sofa Bed – Koala Stunner Sofa Bed (Koala Sleep Pty Ltd)

Vitamins and Supplements – Hydralyte Plus (Care Pharmaceuticals)

Wellbeing Support – Bioglan Muscle Protect HMB+D3 (Pharmacare Laboratories)

Yoghurt – Woolworths Greek Pot Set Yoghurt 1kg

Baking Mix – Coles Gluten Free Ultimate Choc Chip Cookies Baking Mix 500g

Savoury Biscuits and Crackers – Coles Finest All Butter Puff Pastry Cheese Mini twists 75g

Breakfast Drinks – Coles Dairy Free Chocolate BOM

Burgers – Coles Finest Thick & Juicy Beef Burgers 2 Pack 300g

Chilled Desserts – Coles Finest Mini Tart Selection 2pk

Cakes/Cupcakes – Dreams Crumb True Lemon Meringue Cupcake 2pk

Cheese – Coles Finest Spanish truffle 3 Month Matured Cheese 140g

Crumbed Poultry – Woolworths Chicken Kyiv Vites with Creamy Garlic Fillling

Confectionery – Coles Finest Belgian Dark Chocolate Range

Convenience Meals – Coles Perform Build Chicken Filled Pasta 360g

Fresh Meat – Woolworths Thick Cut Beef Eye Fillet 320g

Fresh Salad Bags – Woolworths Smokey BBQ Slaw Kit

Frozen Sides – Coles Sweet Potato Waffle Fries 500g

Gluten Free Cookies – Coles Ultimate Gluten Free 40% Choc Chip Cookies 252g

Haircare – Koi Hydrating Shampoo Bar Ginger & Lemongrass 100g (Coles)

Hand Soap – Koi Foaming Handwash Starter Kit (Coles)

Hot Food to Go – Coles Express Hot Pocket

Household Cleaning – Strike Pro Mould Killer Spray 500ml (Woolworths)

Laundry – Clean Laundry Liquid Tropical Bloom 2l (Woolworths)

Marinated Meat – Coles Finest Australian Lamb Shanks with Massaman Curry Sauce

Marinated Poultry – Macro Free Range Chicken Boneless Butterflied Chicken Moroccan (Woolworths)

Pantry – Woolworths Lemon and herb Panko Crumbs 200g

Pasta Sauce – Cucina Matese Triple Cheese Pasta Sauce 550g (Coles)

Dog Treats – Woofin’ Good Peanut Butter Flavour Dog Treat Biscuits 800g (Coles)

Condiments – Coles Grilled Burger Sauce 360g (Coles)

Beverages – LeVeL Lemonade Aluminium Can (LeVeL Beverages Pty Ltd

Eggs – Macro Pasture Raised Carbon Neutral Eggs (Woolworths)

Fresh Poultry – Woolworths Slow Raised Whole Chicken

Ones to Watch – Dried Fruits – Drink Food 10g (The Gourmet Entertainer)

Ones to Watch – Mattress Under 1.5K – Origin Hybrid Mattress (Origin Sleep Australia Pty Ltd)

What the Survey Reveals About Australian Shopping Habits

According to new research conducted by Nielsen for Product of the Year, the findings have indicated that due to rising inflation rates, nearly one in two (45%) Australians are switching to home brand products in order to stretch the grocery budget further, and a whopping 86% of us employing cost-saving techniques. Other cost-cutting measures include switching to cheaper cuts of meat (42%), cutting back on food delivery (40%), consuming more home cooked meals (40%), and reducing food wastage by eating leftovers (38%).

Product of the Year Director, Sarah Connelly says ‘the rising cost of living has definitely changed the FMCG landscape, with affordability and ease being the leading driver behind the way Aussies shop. The Nielsen findings highlight how Australian consumption habits have shifted considerably, with the cost-of-living crisis echoing through many households. Whilst snacks were commonplace in the shopping trolley before living expenses started to increase exponentially, these are now classed as luxury items rather than a need, with many shoppers viewing snacks as low priority when it comes to feeding the family.

In addition, the POY winner’s trends are also demonstrating that many Australians have health and sustainability as added priorities, with quality and the source of ingredients ranking high in the consideration set, shown by winners such as Coles Joyful Protein Bar range, and Woolworths Macro Pasture Raised Carbon Neutral Eggs, to name a few.”

Has the rising-cost-of-living changed how you shop? How do you stretch your budget further?