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White Singlets Now Called ‘Wife Pleasers’ Instead Of ‘Wife Beaters’

White Singlets Now Called ‘Wife Pleasers’ Instead Of ‘Wife Beaters’


The world of fashion is ever-evolving, and TikTok is at the forefront of a remarkable change. White tank tops, often referred to by the derogatory term ‘wife beaters’, are undergoing a rebranding revolution, now being hailed as ‘wife pleasers’.

These fashion-forward trendsetters on TikTok are actively working to rebrand white tank tops and undershirts, shedding the old moniker “wife beaters” to usher in a more positive and respectful connotation. This shift is motivated by a collective desire to challenge the negative association that the previous name carried with it—namely, a connection to domestic violence.

The initiative has gained substantial traction, as these young fashion influencers utilise their platforms to spread awareness and encourage a new perspective on this staple garment. By relabeling these items as “wife pleasers,” they are aiming to counteract the harmful implications that were once tied to the term “wife beater.” This rebranding is not merely about changing a name, but about shifting cultural narratives and sparking conversations around the importance of respectful and empowering language.

As these young voices drive the conversation forward, they are effectively challenging stereotypes and paving the way for a more inclusive and empathetic approach to fashion and beyond. This movement goes beyond aesthetics; it’s a testament to the power of individuals to shape narratives, promote awareness, and foster a more respectful and compassionate society.

This shift in terminology has sparked a revival of the classic tank top, with TikTok users taking the lead in offering tutorials on innovative ways to style them. Influential TikTok personality Charles Mackenzie is such a fervent supporter of this trend that he’s even crafted his own unique ‘wife pleasers’ design.

Image: TikTok

Where did the term ‘wife beaters’ come from?

2018 The New York Times op-ed explains that using the term “wife beaters” to describe the white, undershirt tank top is often associated with the character Stanley Kowalski in the movie  A Streetcar Named Desire. The character wore the shirt while committing horrific acts of violence, including hitting his wife and raping his sister-in-law. The New York Times also notes that although there is no evidence of the case, lore claims that in 1947, a man from Detroit beat his wife to death and photos were snapped of him wearing the stained shirt with the caption “The Wife Beater.”

These days though, fashion sites such as, have enthusiastically categorised these tank tops as an integral part of the ‘men’s summer style secret superhero’ ensemble. The website emphasizes that the modern man recognises the profound impact his wardrobe choices can have, not only on his self-perception but also on his interactions with the world around him.

The term ‘wife pleaser’ embodies a transformative shift towards embracing a style that cultivates emotional intelligence and empathy, reflecting the evolving values of today’s society.

TikTok’s influence is undeniable, as this trend has transcended gender boundaries. On TikTok, women are embracing the tank top look with as much enthusiasm as men, showcasing the versatility and universal appeal of this wardrobe staple.

In a world that’s rapidly evolving, the reimagining of a simple clothing item like a tank top symbolises more than just a fashion trend; it signifies a broader societal shift toward positive values and inclusivity.


Images: Pixabay and Calvin Klein

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Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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