Wonder Bra or A Bogan’s Dream Come True?

By Jolene - May 1, 2012

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For those of us who dislike having to carry a handbag, or worry about losing our valuables whilst partying the night away, there may be a solution.

Two college students from the University of Washington have designed a push-up bra complete with under-arm pockets for stowing valuables like smartphones, keys and credit cards. Apparently they first came up with the idea for the Joeybra after noticing the huge number of posts on Facebook by women asking their friends for numbers after they lost or broke their cellphones during a night out.

The bra can be worn as either a strapless or convertible bra and is expected to retail for $19.99 USD. There are also plans in the pipeline for a joey sports bra.

What do you think of the Joeybra? Would you wear one?

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Jolene

Jolene enjoys writing, sharing and connecting with other like-minded women online – it also gives her the perfect excuse to ignore Mount-Washmore until it threatens to bury her family in an avalanche of Skylander T-shirts and Frozen Pyjama pants. (No one ever knows where the matching top is!) Likes: Reading, cooking, sketching, dancing (preferably with a Sav Blanc in one hand), social media, and sitting down on a toilet seat that one of her children hasn’t dripped, splashed or sprayed on. Dislikes: Writing pretentious crap about herself in online bio’s and refereeing arguments amongst her offspring.