Adidas Promote New Sports Bra By Tweeting Photos Of 25 Sets Of Breasts
Adidas Promote New Sports Bra By Tweeting Photos Of 25 Sets Of Breasts
In a bid to promote inclusivity, Adidas have shared a photo of 25 different sets of breasts. Their new sports bra line aims to fit all women regardless of the shape and size of their breasts. How fantastic!
The poster, shared on Twitter, features 25 unique sets of breasts to promote its new sports bra line that includes 43 styles, “so everyone can find the right fit for them.” “We believe women’s breasts in all shapes and sizes deserve support and comfort,” the company wrote in the tweet.
We believe women’s breasts in all shapes and sizes deserve support and comfort. Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.
? Explore the new adidas sports bra collection at https://t.co/fJZUEjvopQ#SupportIsEverything pic.twitter.com/CESqmsXOwI
— adidas (@adidas) February 9, 2022
Social media users have been LOVING the photo and are sharing it by the thousands.
@Adidas is the tits, literally. The brand just announced their new sports bra range contains 43 styles that way everyone can find the right fit for them and honestly, we love to see it ? (?: @adidaswomen) pic.twitter.com/H7FFRFYEzD
— What’s Trending (@WhatsTrending) February 9, 2022
And in case you were wondering about consent, yep, it’s all covered!
So did @adidas procure consent of each women’s breasts before posting? pic.twitter.com/6m1WwEGSJU
— ThomasInLaJolla (@ThomasInLaJolla) February 9, 2022
You many not be able to see the poster for much longer though as Facebook and Instgram’s parent company META says it removes “images of female breasts if they include the nipple,” with the exception of “photos of women actively engaged in breastfeeding or showing breasts with post-mastectomy scarring.”
Regardless, Adidas are powering ahead with plans of putting bare boobs on billboards. What a day for boobs across this country. Free the boobs!
We had to stick to the rules of social media but are proud to share the uncensored version here, on our website and on billboards ?
— adidas (@adidas) February 9, 2022
Adidas’ new sports bra line is looking to help women find the right support for their breasts while exercising. The company’s research in conjunction with the University of Portsmouth found “at least 90% of women are wearing the wrong size sports bra, and about half of women experience breast pain while exercising, as a result. Adidas says its new sports bra collection comes in our most extensive and inclusive size range yet, and is engineered to support all body sizes through the full range of workouts, with light, medium, and high levels of support.”
Check out all the styles which come in a variety of modern and chic colours. You’re sure to find one you love! Bravo Adidas!
Images: Twitter and Adidas
Love a good Adidas bargain? Check out their sporty specials for the whole family here.
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Chrystal Lovevintage
Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at https://lovechrystal.com.au and on Instagram at Chrystalovevintage
