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New Commercial Shows Period Blood For The First Time!

New Commercial Shows Period Blood For The First Time!

Finally, we have a sanitary product company that is willing to show actual period blood in their commercials instead of using the good old blue liquid we all grew up with. Can you imagine the shock we felt as young women when we finally got our periods and there was no blue flow. In fact the commercials made us think being on our periods would make us feel light and ready to tackle all sorts of physical activity – such as swimming or rock climbing. When in actual fact the reality was more like period cramps, hot water bottles and a ton of chocolate!!

In a UK first, sanitary product company Bodyform has used a hand pouring realistic-looking blood onto a sanitary pad, followed by a close-up of blood running down a woman’s legs in the shower.

About bloody time! (pun intended) That’s exactly how our periods are! The use of red blood is part of Bodyform’s Period Normal campaign, which aims to get people talking about the realities of periods.

Bodyform ad

Amongst the images in the 20 second commercial is a boyfriend buying pads for his partner as well as a woman wearing her big period undies. Let’s be honest, we all have our favourite pair that makes us feel good and ‘kept in’ during that time of the month!


Bodyform conducted a survey, where one in five women said their confidence was damaged because periods weren’t discussed with them openly and another 42 per cent believe girls’ confidence will continue to be at risk in the future if this silence continues.

Traci Baxter
, marketing manager at Bodyform said: “We were so shocked by the results of our research that we publicly vowed to address the continued silence around periods. We know that the “period taboo” is damaging. It means people are more likely to struggle with the effects of period poverty, whilst others struggle with their mental health and wellbeing.”

The commercial has been very well received with many taking to twitter to voice their appreciation and support. Bodyform hopes that the more people see menstrual blood, the more normal the subject will become.


Images: YouTube




Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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