New Commercial Tells Parents Not To Do Meth Before School Drop Off!

South Australia Police have released a strange new ad reminding patents not to do meth before dropping their kids off at school.

The ad depicts a mother sitting in the driver’s seat in a haze of smoke while her child sits seemingly unaware in the back seat. It warns that parents could lose their licence if they’re found with drugs in their system while driving.

“Meth can stay in your system for at least 24 hours, maybe longer depending on the individual, and even the slightest amount detected can cost you your licence,” South Australia Police warned in a Facebook post alongside the ad.

“Get caught at the school drop off, long after the high is gone,” the ad warns. “Don’t drug drive.”

The idea was executed by Think! Road Safety and the South Australian Government and was shared on Facebook yesterday. While the image is sending a valuable lesson to people, many are criticising it saying the message was both sad and confusing. “It’s a sad state of affairs when this needs to be advertised,” one person commented.

@SAPoliceNews
Always there doing a hard job – but not sure the focus if the ad about smoking Meth before school drop off focuses on the right risks.

I would have thought it’s not about it might ‘cost you your licence’ – but more like – impede you ability to function & drive?

— Dave_Baron ?? (@nuffnuff68) January 27, 2020

While others said that those who did crystal meth didn’t deserve to have kids anyway! Currently the law states that anyone caught drug-driving in the state will be issued an on-the-spot fines of $587 plus immediate loss of licence of no less than six months.

So why are the police specifically targeting meth users? Well according to a web report on drug usage from the Australian Institute of Health and Welfare, methamphetamine use is a huge problem that is growing in Australia.

Especially with deaths arising from meth use. The death rate in 2017 was four times higher than it was in 1999.

The reported stated that the consumption of methamphetamine decreased in the general population from 2.1 per cent in 2013 to 1.4 per cent in 2016 but the proportion of “crystal/ice” use has increased since 2010 when consumption was 0.4 per cent but remained relatively stable between 2013 (1 per cent) and 2016 (0.8 per cent), according to the report.

South Australia Police have also released another campaign targeting drug-drivers using cannabis and methamphetamine, warning them they are at risk of being caught with drugs in their system if they drive up to a day after using a substance.

What do you think of these confronting new ads? Necessary or not?

Images: South Australia Police and Youtube