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Target Attacked For Promoting Gender Stereotypes With Their Toys!

Target Attacked For Promoting Gender Stereotypes With Their Toys!

Target stores are in hot water again following the sale of a range of children’s toys which customers have called “sexist crap.”

The toys at the centre of the controversy are a set of ‘carry on cases’ stocked by Target. The blue kit is a medical one while the pink is labelled as a beauty studio.

Outraged customers took to social media with photos of the offending toys calling out the superstore for reinforcing gender stereotypes yet again.

The $12 Young Ones My First Carry Along Medical Centre and Beauty Studio are advertised online as being everything a little doctor or beautician needs.

Social media commentators are concerned that the blue is targeted for boys while the pink is specifically aimed for young girls.

“Make sure those girls know their place in the world asap heh @Targetaus?” asked one commenter. “What an absolute crock!”

Target responded to individual tweeters by assuring them they had no intention of targeting the toys to specific genders.

“We want to assure our customers that we absolutely agree that children of any gender can enjoy whatever toy they like!,” a response from Target’s Twitter account read. “We want to encourage children to be whatever they aspire to be so are disappointed to hear this.”

While most of the comments called out Target for being sexist others said the problem was not coming from the superstore itself but rather from their close-minded preconceived ideas of gender roles.

“There is no reference to Girls/Boys on either of those items,” said one user. “I would suggest it’s actually your own biases that cause you to see ‘sexism’”.

“Is it really sexist? Kids love bright colours, they’re not marked as boys vs. girls, so is that just your interpretation?” said another.

Kids love bright colours yes, but there’s no denying pink is usually linked to little girls while blue has traditionally been a boy’s colour.

What do you think? Are these toys sexist or are customers reading too much into it?

Images: Twitter


Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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