South African Man Changes the Rules Of Neknominations and We Love it!

Chances are that if you are a one of the 1.2 billion Facebook users you’ll have seen people in your newsfeed taking part in the latest social media craze.

NekNominations, for those of you scratching your heads, is a game in which participants video themselves downing an alcoholic drink and then NekNominate friends to do the same, and post it on Facebook.

Neknominating, apparently originating in Australia, has come under the media microscope this week after calls were made for Facebook to ban all content relating to the craze following the death of a man in Ireland that was linked to the drinking game. Facebook has refused.

The Best NekNomination You Will Ever See

But one South African neknominatee has taken it upon himself to change the rules of the game. In an act that mirrors the ‘pay it forward’ acts of philanthropy acted out by Haley Joel Osment in the movie of the same name, Brent Lindeque puts a positive and charitable spin on the game and nominates his friends to do the same.

Published on Youtube on 31st January 2014, Lindeque shows how ‘South African do it better’ before handing a seemingly homeless man a sandwich, a chocolate bar and a drink.

I’ve decided to create something positive out of the random global phenomena of NekNominations. Downing a can of Castle Light is easy… imagine if we all harnessed the power of social media to make a real difference in peoples lives. #OnlyGoodThings 

Now that is a NekNomination worth hitting the share button for, isn’t it?