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Vegemite Flavoured Baked Beans Are Now a Thing and We’re Equal Parts Disgusted and Intrigued!

Vegemite Flavoured Baked Beans Are Now a Thing and We’re Equal Parts Disgusted and Intrigued!


We know Aussies LOVE their Vegemite but is this collaboration taking our passion for the salty spread too far? Vegemite has teamed up with SPC to bring the world a taste sensation they never asked for – Vegemite flavoured baked beans! Ummm…ok. What do you think? Will you give it a go?

The collaboration will see vegemite added to SPC’s beans and rich, cheesy tomato sauce which “oozes the bold, fair dinkum flavour of Australia”. SPC marketing manager George Dimkin said his company’s aim is to “give Aussies a reason to fall in love with baked beans all over again”.

“While we’re drawing upon the iconic taste of Vegemite, that classic, rich SPC flavour stays true blue, all the way through, creating the ideal Aussie combination which can be enjoyed at breakfast, lunch and tea,” he said.

I mean we do love our baked beans, don’t we? And what’s not to love. They’re basically a health food in a can, packed with protein, with a four-star health rating and contain no artificial flavours.

Jacqui Roth, Vegemite marketing manager, said: “We know that Aussies love eating Vegemite with baked beans on toast, so it was a no-brainer to partner with SPC on this exciting, new product,” she said.

“Now Aussies can get their much-loved Vegemite baked beans hit in a convenient can.”

Now while the company heads are spruiking their new product, consumers aren’t so sure.


“God damn I love vegemite. But vegemite baked beans, no just no,” one said on Twitter.

“They are inventing a new baked bean flavour Vegemite baked beans in Australia, yuck,” another said.

“Nope. Love Beans and Vegemite, but never ever together,” another added.

The creative collaboration is available at supermarkets across Australia and retails for $5 for a four-pack or $1.70 for a single can. So what are you waiting for? Go forth and give it a go, do it for Australia! Hahaha!


Images: Twitter

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Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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