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Are You Obsessed With The Right Things? Breast Cancer Awareness


Incase you haven’t already seen it, I wanted to share the striking advertising campaign by the Singaporean Breast Cancer Foundation.


The posters cleverly depict the trivial things that can often occupy womens attention: bad skin, the state of our hair, and yes…you guessed it…the size of our derrieres!  The canvas for these colourful portraits is a woman’s torso, and on the second glance we notice that the breasts are central to the image.

breast 2


‘Getting people to see the significance of breast cancer screening can mean the difference between life and death…

The visual was arresting. It drew upon issues women were naturally drawn to.
And then pointed to a far more significant issue about breast cancer screening.’ (DDB Group Singapore)



So…are you obsessed about the right things? Do you check your breasts regularly?



Jolene enjoys writing, sharing and connecting with other like-minded women online – it also gives her the perfect excuse to ignore Mount-Washmore until it threatens to bury her family in an avalanche of Skylander T-shirts and Frozen Pyjama pants. (No one ever knows where the matching top is!) Likes: Reading, cooking, sketching, dancing (preferably with a Sav Blanc in one hand), social media, and sitting down on a toilet seat that one of her children hasn’t dripped, splashed or sprayed on. Dislikes: Writing pretentious crap about herself in online bio’s and refereeing arguments amongst her offspring.

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