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Beauty Lovers Are Going Crazy Over Concealer Dupe That Costs Just $10

Beauty Lovers Are Going Crazy Over Concealer Dupe That Costs Just $10


Everyone loves saving money! Especially when it’s for a dupe of a well known make up brand. Beauty lovers have gone crazy buying up e.l.f 16HR Camo Concealer for $10 which is being hailed as good as Tarte’s $42 version. Have you tried it yet?

The concealer is stocked at budget retailers like Kmart and Target with many saying it’s the perfect dupe for Tarte’s $42 Shape Tape that’s widely considered the gold class standard of concealers.

Bloggers have been sharing how good the concealer is with dozens of reviews and videos like this one on TikTok.



@miss_chelseaa_mua Drugstore brands are stepping up their game!! #elf #elfcosmetics #concealer #concealertutorial #makeupreview #elfconcealer ♬ Peaches – Justin Bieber

The concealer offers 16 hours of full-coverage and promises a flawless complexion and a crease-free, matte finish. It’s perfect for disguising dark circles and pigmentation as well as acne scars and blemishes. The e.l.f concealer has shades of beige and tan while Tarte offers 30 shades.

With over 18,600 near-perfect reviews online the budget concealer is often sold out in stores nation wide.

“Super comparable to Tarte Shape Tape! I actually prefer it over Tarte. It’s super affordable and has really great coverage. I always reach for this over all my high-end concealers,” one reviewer wrote.

Another said: “I truly recommend this concealer. I usually wear this if I don’t want to use my Tarte concealer. It’s the closest best thing to Tarte. Lasted long and a little bit of product goes a long way.”
One happy customer said: “This has amazing coverage and you can wear it all day without even setting it. Very well priced for a great amount of product. This has better coverage than other foundations. This is the equivalent to Tarte Shape Tape.”

Images: TikTok

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Chrystal Lovevintage

Chrystal Lovevintage

Chrystal is a writer and blogger who loves nothing more than watching back to back episodes of crime shows. Should she ever find herself needing to cover up a crime, she'll know exactly what to do! Her dream is to one day live in Palm Springs where she can do her writing poolside while drinking endless gin and tonics. Mum to the cutest twin boys in the world, she loves nothing more than the sound of their laughter (usually heard when they're conspiring against her). Entertainment writer and pop culture junkie, she will be bringing you all the celebrity gossip and news that your brain can handle. You can follow her blog at and on Instagram at Chrystalovevintage

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