Australian actor Chris Hemsworth has been announced as the face of Tourism Australia’s latest advertising campaign. Federal Tourism Minister Richard Colbeck said the actor had been signed up to the new campaign titled There’s Nothing Like Australia, which will focus on Australia’s coasts and aquatic experiences.

Hemsworth recently moved back to Australia with his actress wife Elsa Pataky and their three children.

We think Chris is the perfect ambassador of this new role, as does Tourism Australia Managing Director, John O’Sullivan:

“Chris truly embodies the Australian way of life and his love of his home country, with all its natural beauty, makes him an ideal ambassador,” Mr O’Sullivan said.

“From learning how to surf on Phillip Island, fishing with his brothers in the Northern Territory and family beach holidays, Chris has grown up in Australia, in and around water, and his own personal experiences bring a truly authentic and influential Australian voice to our campaign.”

Hemsworth said being in or near water was “a way of life for us”.
“In Australia you’re surrounded by the most incredible natural beauty,” Hemsworth said in a statement.

“It wasn’t a hard decision to move back to Australia, because this part of the world is such a special place.

“This is the place I want my kids to grow up – that’s the world I want them to be part of.

“I’m really looking forward to launching this new campaign in New York and sharing with the rest of the world just how amazing this country really is.”

Australia has had a number of interesting and colourful tourism campaigns- from Paul Hogan’s “Throw another shrimp on the barbie” routine to Baz Luhrman’s theatrical venture. And who can forget the controversial 2008 campaign with a then unknown Lara Bingle and the now infamous “Where the bloody hell are you” slogan.