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Lingerie Company Slammed for Making Knickers That Vibrate at Goals to Get Women into the World Cup

Lingerie Company Slammed for Making Knickers That Vibrate at Goals to Get Women into the World Cup

People get into the World Cup in many different ways. They might host a party when their country plays, or perhaps they might dye their hair the team colours or spend up big on some official merch to wear proudly. Whatever floats your boat, right?

A Mexican lingerie retailer is facing some flack after releasing a range of women’s underwear that literally vibrates when footballers score a goal during the World Cup, designed to get women a little more interested in the action on the field.

Vicky Form, the company behind the concept, have unveiled their latest creation, called Siente el Juego — translated to “Feel the Game” — ahead of the World Cup kick-off last Thursday in a racy advert.

The ad begins by informing viewers that “every year four million couples separate because of football”.

It then cuts to a man and a woman, discussing the problems football causes in their relationship. The woman describes her partner as “sick” because when he turns on the football, no one else exists to him.

“What’s wrong with him?”, she despairs.

The narrator then informs the couple that Vicky Form have found a solution to get both of them equally excited about the match, saying that “We have created the first pair of knickers that let you feel the passion of the game.”


As the game gets exciting and the vibrations in her pants get more intense, the woman jumps up and begins shouting at the television: “Penalty! Blind referee, that’s a penalty!”

Her partner is overjoyed that she’s taking an interest and affectionately takes her hand while they watch, moving closer towards her on the lounge.

It’s in Spanish, but you can certainly pick up the vibe (see what I did there?) of the advert anyway:

Naturally, a whole lot of people can see some major flaws in this innovative new product. Namely, that these panties are playing to gender stereotypes and that a lot of women like to watch sports without having to be bribed with vibrating underpants. Others have said that this product is insanely sexist, degrading and pathetic.

Personally, I find them a bit of a laugh really. As a sport-loving Australian woman, I don’t take offence to these knickers. It’s a bit of fun, much like the talking Boonie dolls they brought out for the cricket several years ago. And if you don’t like them, don’t buy or wear them!

These underpants retail for $999 Mexican pesos, or around $65 Aussie dollarydoos. We are assuming they will turn into ordinary knickers once the World Cup is over unless someone at the Reg Grundy Factory gets their hands on the launch codes and surprises the wearers with impromptu good vibrations on a dreary Monday morning.

Which doesn’t sound all that bad, to be completely honest!

Would you wear these?


Source: Twitter/Vicky Form

Jill Slater

Jill Slater

Jill is a busy wife and mother of four young children. She loves nothing more than making people giggle, and loves to settle in with a glass of wine (or four) and wander about the internet. Feel free to follow her to see all the cool stuff she finds!

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