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Why is it so hard to see black and blue? Salvation Army uses #thedress to stop violence against women

When #thedress debate took over the internet last week, the Southern African branch of Salvation Army grabbed hold of the image and repurposed the content with a meaningful message.

Why is it so hard to see black and white

The image shows a woman covered in bruises wearing the gold and white dress with the caption ‘Why is it so hard to see black and blue?’

The ad was published in the Cape Times Newspaper on Friday morning and was designed by the Ireland/Davenport agency in Johannesburg.

The ad brings to light that 1 in 6 women are victims of abuse.

In Australia 1 woman dies a week from domestic violence.

We applaud The Salvation Army for turning a meaningless viral image into a powerful, meaningful message.

Rebecca Senyard

Rebecca Senyard

Rebecca Senyard is a plumber by day and stylist by night but these days she changes more nappies than washers. She is a happily married mum to three young daughters who she styles on a regular basis. Rebecca is not only an award winning plumber, she also writes an award winning blog called The Plumbette where she shares her life experiences as a plumber and mother. Rebecca also blogs at Styled by Bec believing a girl can be both practical and stylish. Links to the blogs are and

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