Nutella has long been providing the service of customised jars. For a small fee you can have your name printed on the label. Like this:
There is however one name that the makers are refusing to print on their jars. A five year old girl with the name ISIS has been rejected from receiving her own personalised jar. Unfortunately, the name ISIS has come to stand for the terrorist organisation from the Middle East. It does in fact stand for Islamic State in Iraq and Syria.
This young girl though was named after the Egyptian goddess ISIS who has been around slightly longer than these terrorists.
Isis’ mum, Heather Taylor, told the Sydney Morning Herald she tried to buy a personalised jar of Nutella for Isis from a Myer store in Shellharbour but the store manager refused to print one.
Ms Taylor then took her complaint to Nutella’s parent company, Ferrero Australia.
“I’m really quite upset by this,” Ms Taylor said.
“You are actually making my daughter’s name dirty. You are choosing to refuse my daughter’s name in case the public refers to it negatively.”
The Nutella company stood by the store’s decision.
What do you think? Is this just another case of letting the terrorists win? In fact, by only associating the name to terror, aren’t we just adding to the rift between the communities at war? Isis is an ancient and beautiful name that had no sinister connotations until a few years ago. Is Nutella over reacting or being responsible?
Photos courtesy of Google images